Shopper Marketing & Retail Media Lead

A great opportunity at a high growth FMCG to develop and support the execution of strategic shopper marketing initiatives that improve the visibility of their brands in retail (in store and online) environments whilst driving sales and enhancing the shopper experience.

The purpose of the role is to increase the awareness of their brands at the point of purchase, instore and online.

Key Responsibilities/Accountabilities:

• Increase efficiency and effectiveness of retail media spend across the UK & Irish retail market

• Manage retail media shopper marketing agency relationship and customer media houses network

• Utilize data on to understand the impact of campaigns and activations, to allow further refinement

• Line management of 1x direct reports

• Engage, network and influence key omni-channel retailer contacts

• Manage and monitor the shopper marketing budget, to improve ROI and accurate financial control.

• Identify opportunities for process improvement and innovation in execution

Further Details

1. Strategy Development:

o Developing comprehensive retail media and shopper marketing strategies that align with brand goals and retail partner objectives across UK & Irish retail markets

o Identifying key shopper insights and trends to inform marketing initiatives.

2. Campaign Management:

o Planning and overseeing the execution of multi-channel marketing campaigns, including digital ads, in-store displays, promotions, and events.

o Collaborating with marketing (and graphic designer) to develop compelling marketing materials that resonate with shoppers.

3. Retail Partnership:

o Building and maintaining strong relationships with retail partners / agencies to ensure effective implementation of marketing strategies.

o Negotiating and managing media placements within retail environments.

4. Performance Analysis:

o Utilizing data analytics to measure the effectiveness of shopper marketing campaigns and make data-driven decisions.

o Generating reports on campaign performance, shopper behaviour, and ROI to inform future strategies.

o Creating and evolving a ‘playbook’ by retailer to ensure we are always optimising spend and driving efficiency and effectiveness

5. Budget Management:

o Managing budgets for retail media and shopper marketing activities.

o Ensuring efficient allocation of resources to maximize campaign impact.

6. Team Leadership:

o Developing and managing 1 direct report.

o Fostering collaboration and driving a high-performance culture within the broader commercial team.

7. Innovation and Trend Analysis:

o Staying abreast of industry trends, emerging technologies, and competitive activities.

o Continuously seeking innovative ways to enhance shopper engagement and brand presence.